The “Asshole Test” Hack to Win at Influencer Marketing

The Asshold Test Hack to Win Influencer Marketing

The key to getting most any influencer to promote your product making them HAVE TO feel like an asshole for saying no. (Like when Sarah McLachlan’s song comes on for the ASPCA animal rights commercials asking you to donate).

About the author

Matt Ward is a multiple exit entrepreneur, growth and strategy consultant, startup advisor, ex-tech investing and futurism podcaster, and occasional angel investor looking to join a venture fund, startup studio, or top accelerator in Zurich, Switzerland to promote and invest in world-positive, game changing entrepreneurs. If you are interested in learning more about me or possibly working together, please feel free to reach out here:



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