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The Death of Google and End of Apple

Matt Ward
5 min readNov 11, 2017

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Apple and Google are two of the strongest, most profitable tech giants today. But both are in for a kick in the ass, here is why.

Disruption is the name of the game. Great businesses die from one of two main reasons: failure to innovate or a powerful disruption. From my vantage point, both Apple and Google are firmly in those categories.

An Apple a day and amazing profits.

Steve Jobs must be rolling over in his grave. From one of the great innovators of all time to one of business’s most logistically efficient conmen, Tim Cook is driving Apple into the ground and grabbing dollars by the fistful.

Everyone understands the pros and cons of short vs long term thinking/gratification. And Apple for one is focused on the short term. Cook’s greatest innovations have been dongles and adapters and connectors and crap designed to milk fanboys for all they are worth. Apple isn’t focused on usability or innovation anymore, they are focused on annoying, high margin accessories that have driven profits and market caps through the roof in recent years.

Source: TheVerge

Removing ports, removing headphone jacks, removing all simple functionality to force an additional purchase, all in the name of profit and aesthetics is downright troublesome. And Apple’s flops on new product lines and…

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Matt Ward
Matt Ward

Written by Matt Ward

Founder @ 4WARD.earth - building the largest local-to-global ecosystem of climate & sustainability DOERs in 45+ cities to collaboratively move our world forward

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